instructions for novice Blogger users--using it for marketing and SEO purposes

This blog is built for search engine ranking. It’ll take me some time before I can put custom graphics to go with this.



Always publish—this blog works in non-standard ways. “Publish” puts the blog onto your website.
Please use its “labels” to target your audience. For example, endoscopic mucosal resection is not highly competitive of a word on the search engines, and if your blog writing is targeted at this, you can then add the label “endoscopic mucosal resection”, and chances are the blog will rank very well. Notice at the top search box the blog is searchable such that all subsequent endoscopic muscosal resections are easily searched for.
If you don’t want a generic term, don’t use it in the labels. For example, if you’re targeting researchers on Barrett’s you can use label Barrett’s, but if you label acid reflux, you may get a lot of acid reflux inquiries that you may not want.
Please do not change the Settings section, and in particular its Publication portion. The setting is designed to upload the blog to your website—if you change the setting to somewhere else, the won’t get search engine ranking benefits.
Be careful whether you want to set commentaries on—I turned these off. If the commentaries are turned on, you might end up asking a lot of questions from non-paying patients throughout the world. On the other hand, you may want commentaries from peer physicians.
The advantage of this blog software is that it search engine indexes very well. The disadvantage is that it lacks certain navigation features. But, I thought the search engine indexing is more valuable to make sure your message reaches peers easier.
The address at top of the blog isn’t seen by blog visitors.
After some experience with this blog, you may want to set up another blog for your peers to ask questions. This will enable you to provide information for physicians referrals, without a lot of patients’ commentaries intervention.
Next time we visit, I’ll describe to you other ways of utilizing the blog.
When starting, stay on the “Posting” tab, and stay away from the “Setting” and “Monetize” tabs.
Blog is not a webpage modification tool—it is an easy-to-use searchable, indexable note holder, in a sense. Our purpose is higher search engine rankings with it.
DO NOT REPOST materials. This is considered search engine spam and can destroy all the search engine effects forever. This means do not delete and repost, and it also means do not copy some work already on the web and post on yours, even if belongs to you. The blog should always be original writing unknown to Google. If you plan to put information on the blog and elsewhere found by Google, contact me first.