Marketing blog for Houston web marketing. Strategic marketing and sales promotions.

Saturday, May 16, 2009

instructions for novice Blogger users--using it for marketing and SEO purposes

This blog is built for search engine ranking. It’ll take me some time before I can put custom graphics to go with this.

Always publish—this blog works in non-standard ways. “Publish” puts the blog onto your website.
Please use its “labels” to target your audience. For example, endoscopic mucosal resection is not highly competitive of a word on the search engines, and if your blog writing is targeted at this, you can then add the label “endoscopic mucosal resection”, and chances are the blog will rank very well. Notice at the top search box the blog is searchable such that all subsequent endoscopic muscosal resections are easily searched for.
If you don’t want a generic term, don’t use it in the labels. For example, if you’re targeting researchers on Barrett’s you can use label Barrett’s, but if you label acid reflux, you may get a lot of acid reflux inquiries that you may not want.
Please do not change the Settings section, and in particular its Publication portion. The setting is designed to upload the blog to your website—if you change the setting to somewhere else, the won’t get search engine ranking benefits.
Be careful whether you want to set commentaries on—I turned these off. If the commentaries are turned on, you might end up asking a lot of questions from non-paying patients throughout the world. On the other hand, you may want commentaries from peer physicians.
The advantage of this blog software is that it search engine indexes very well. The disadvantage is that it lacks certain navigation features. But, I thought the search engine indexing is more valuable to make sure your message reaches peers easier.
The address at top of the blog isn’t seen by blog visitors.
After some experience with this blog, you may want to set up another blog for your peers to ask questions. This will enable you to provide information for physicians referrals, without a lot of patients’ commentaries intervention.
Next time we visit, I’ll describe to you other ways of utilizing the blog.
When starting, stay on the “Posting” tab, and stay away from the “Setting” and “Monetize” tabs.
Blog is not a webpage modification tool—it is an easy-to-use searchable, indexable note holder, in a sense. Our purpose is higher search engine rankings with it.
DO NOT REPOST materials. This is considered search engine spam and can destroy all the search engine effects forever. This means do not delete and repost, and it also means do not copy some work already on the web and post on yours, even if belongs to you. The blog should always be original writing unknown to Google. If you plan to put information on the blog and elsewhere found by Google, contact me first.

Labels: , ,

Thursday, May 14, 2009

Instant Turnaround

Instant Turnaround!: Getting People Excited About Coming to Work and Working Hard
By: Harry Paul, Ross Reck

I was surprised that I actually like this book. Usually small, motivational books like these, I consider junk.

Anyhow, this is really a book about company culture, not really about turnaround. It tells through an easy-to-read story of how to motivate by being nice, being trustworthy. Getting employees to like going to work.

This is a fun, fast read. It’s a fun read because it captures the essence of a positive-happy culture by telling an easy-to-read story.

The problem with this type of book, typically written by consultants rather than management, is that it assumes all employees prefer to be productive and like their work and are trustworthy. These are factors that are ingrained within the individual well before their first day at work. And employees are wanting; which means some employees want more than others and are willing to take more. It’s not so easy.

Basically, a leader will be able to motivate if he originally has staff that has potential and wants to be motivated. Alexander the Great wouldn’t have been, except he had a great army his father gave to him. Lou Gerstner (of IBM turnaround) wouldn’t have his turnaround in culture success, except, as he states in his book, he already had top people. Part of the hard part of how to do turnaround is knowing whether one has good staff to begin with and who to keep.

Nevertheless, because this book is a charming read, it’s easy to remember its material, which is why I give it a 5 star.

Labels: ,

Tuesday, May 12, 2009

Web coupons, used in strategic integrated marketing

Coupons are one of the easiest ways to gain sales, primarily because coupons are easy to understand. But how do these work on the web? Coupons can be very effectie for small businesses with direct marketing force.

WebAndNet's coupons' are text modifiable, emailable, and graphics changeable. Ask how these are different!

Labels: ,

Wednesday, May 6, 2009

Book Review Leadership Beyond Reason: How Great Leaders Succeed by Harnessing the Power of Their Values, Feelings, and Intuition

by Dr. John Townsend

This is a strange book. I would title it as “Leaders’ Therapy Counseling 101, Without the Counselor”. The book doesn’t really have an underlying philosophy—it doesn’t really advocate a point of view, other than “know thyself” in non-reason ways. This non-philosophy feels like talking with a counselor—the counselor is usually very agreeable and understanding and non- judgmental (initially without a philosophy) and tries to get the patient to discover the truth himself. Standard non-fiction writing style doesn’t work well on these self-discovery questions. Plato’s style of dialogues with Socrates asking a lot of questions is the writing desirable.

For example, the book starts with talking about values, but it doesn’t advocate any particular value, and instead goes through cases where a leader has to clarify his value. The problem is that whereas in counseling, the counselor uses many years of experience to ask questions and help the leader-patient define his values and resolve value conflicts, the book itself is very difficult for the reader himself to read through the approximately 30 pages of authors’ writing on values, to determine where the reader’s own value system is failing. Socratic questions writing would work better.

The next section deals with thoughts. Thoughts are discussed by religion and philosophy leaders and can be very complicated. The author here reduces it to 30 pages with lots of case examples that are difficult to apply. Similarly for the sections on Emotions, Relationships, and Transformation.

The challenge of this book: Value, Thought, Emotion, Relationship, and Transformation—can it be done in 180 pages? Can self-understanding be taught so briefly? Unlikely—a quality counselor is far better. Again, I think a title “Leaders’ Therapy Counseling 101, Without the Counselor” is appropriate. The one positive with this book is that its examples involve leaders, unlike many other psychology books that focus regular individuals. However, the topics this book covers are much better suited in and better reading in religion books such as Yoga Sutras of Patanjali or Bhagavad Gita or Buddhist introductory books.

Labels: , ,

Tuesday, May 5, 2009

best books on management

Plato's Republic, Sun Tzu's the Art of War. Yes, much of "The Art of War" is a book on management--how Sun Tzu describes how forces need to be controlled.