Marketing blog for Houston web marketing. Strategic marketing and sales promotions.

Friday, April 3, 2009

email signature marketing

See www.WebAndNet.com for email marketing products. Below is a proposal written for an email signature, the update of which is a www.WebAndNet.com invention.


Bruce Sales Manager
Houston Web Marketing

Dear Bruce,

Thank you for inviting me in to discuss Houston Web Marketing’s interest in a personal email signature marketing system. WebAndNet proposes the following:

Custom build a sidebar and reply campaign signature set—designed to cross-sell Houston Web Marketing’s products and services and to achieve or enhance Houston Web Marketing’s branding and promotion goals.
Provide up to 5 signature set varieties for different products-services lines.
Modify up to 10 names and contacts information for one signature variety.
Train in-house administrator on how to modify signatures.
Campaign design consultation for best advertising results.
Class train users and provide manuals on signature transmission productivity methods.
Technical support for 90 days
Hosting for one year at no charge.

$2,500

All designs will provide consistent Houston Web Marketing branding while working in marketing campaign synergy. Subsequent year’s hosting is $20 per month.

In addition, WebAndNet will offer to Houston Web Marketing the following:

If Houston Web Marketing recommends WebAndNet to members of The Katy Sales Leads, Houston Web Marketing will receive $200 refund for each sale WebAndNet makes to The Katy Sales Leads members. Such payments will be made until the cumulative payments exceed the amount of this sale. Subsequently, WebAndNet will pay 4% of the first three complete sales for accepted referrals.

If Houston Web Marketing chooses to do the marketing analysis by itself, and works with WebAndNet to supply graphics suitable for the signature’s clickable icons, WebAndNet will reduce the price by $250.


WebAndNet’s signatures have numerous advantages:

High quality, custom-created designs to enhance or create the branding image, built by internationally book-published, award-winning web artist.
Marketing campaign oriented, with campaign graphics and text modifiable by your firms.
Automatically stretches to achieve best appearance at differing recipients monitors’ resolutions.
Hand crafted coding to best bypass filtering, reduce size, enhance speed and have clearest administrator documentation.
Complete training and support on how to handle filters.
Innovative campaign strategies.
Upcoming patent-pending technical features that will provide your firm with the world’s most advanced signatures.

These signatures can be used repeatedly and indefinitely and provide an immediate advertising value. Customers and prospects infrequently reread a company’s static website; they may read 50 to 500 emails from that same company annually. Graphical signatures’ campaign selling and branding capabilities are generally vastly greater than static websites’.

Lastly, WebAndNet has additional marketing innovations or inventions for the distribution reseller market, and I hope we can further work together on products to best Internet market Houston Web Marketing.

Labels: