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Wednesday, July 1, 2009

Book review-- Advanced Theory and Practice in Sports Marketing

Advanced Theory and Practice in Sport Marketing
By: Eric C. Schwarz, Jason D. Hunter

The title of this book isn’t quite right. This is a general marketing survey book in sports marketing—covering most parts of sports marketing. It is a competently written book, but not an “Advanced” marketing type of book, as all that seem to be here are basic marketing principles, with a slight skew toward sports marketing. There are very few insights about sports marketing.

I’m in marketing, but not sports marketing, and believe anyone already in sports marketing wouldn’t read this book, because it is boo basic. But, it’s a good introduction book to sports marketing for anyone wanting to know what its marketing people do. Too dry and lengthy for those for those who are in marketing wanting to know about sports marketing, and too much of a textbook for those who are simply curious about sports marketing.

Chen Sun
www.WebAndNet.com

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