Online alumni marketing

In follow-up to our conversation in Houston regarding enhancing Business U. alumni’s intercollegiate networking, please visit and join www.theMarketing.com (free), an online networking organization comprising of 38 of the world’s leading schools’ alumni, and also quickly review www.webandnet.com/events.php , my December ’04 theMarketing.com event. Evaluate theMarketing’s discussion forums, alumni search capabilities, dating services, employment section, and its local sponsored events, with three upcoming in Houston sponsored by an Business U. alumnus. This online intercollegiate alumni networking will enhance the value of Business U. alumni’s degree—resulting in greater contributions.

The local networking events can be used for strategic advantage for any Business U. alum. Consider for example, Houston—suppose Business U. has 300 alumni and UH (with postgrads) has 3,000 alumni. Let’s suppose theMarketing.com Houston enables for 60,000 alumni to be contacted. This is accomplished by using theMarketing local events to invite the various schools’ local alumni liaison to relay the events’ invites to their alumni base. When UH alum joins theMarketing or its local events, he increases his alumni networking potential by 20X. When an Business U. alum joins, he increases his networking potential by 200X. Here lies the competitive advantage of networking for Business U. alumni.