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Why web marketing? Compare a website to a paper brochure. Like a website, the brochure’s "aesthetics", “copywriting”, and "usability" are components of its marketing. Likewise, the brochure's "distribution" and "promotions" are usually the most valuable and costliest marketing components.

Web marketing can dramatically lower promotional costs and be more opportunistic than traditional methods (e.g. the high cost of a postal mailing). Curious why? Find out by reading these introductory documents:. We can then send detailed guides on and strategic reasoning behind web project management:
  • Guide to Web Marketing Strategies and Project Management
  • Guide to Layman-Editable Websites
Below is an overview of WebAndNet's strategic web marketing process:
Create Marketing Strategies Website Development Integrated Promotions

First, perform an in-depth marketing and systems analysis, sizing up the market and the customers’ competitive advantages and weaknesses. The resulting report provides a persuasion website architecture, content outline, and project management schedule. Because the web is new, it offers new opportunities and untapped markets. The resulting report frequently creates new, high profit business lines. View case studies.

The strategic marketing report then forms the blueprint for building a beautiful website or interactive services. WebAndNet's programmers and graphics artists are first-rate. Typically, customers are interested in one of three types of websites: brochureware, web databases, modifiable sites

Once strategic marketing and website construction have been done correctly, promotions is much easier and less costly. With good strategies, attractive websites, and well targeted promotions, sales will be profitable. Read case studies


 
Web Marketing-Why?
Standard and Modifiable
Database-Driven Sites
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